Print media is all around us. Not a day goes by that we aren't exposed to a newspaper, a magazine, a poster or a billboard. This media is very powerful, and influences how we see our selves, and how we see others.

Incorrect choice of Fonts and poor Page Layout can ruin an otherwise good advertising campaign or product promotion. Subconsciously the readers' attention can be directed to other topics or products; it's a science!
These are proven facts that should not be treated lightly.